This morning as I sat in the cafe at University of Nottingham for possibly the last time, I watched as countless wreaths of fluffy seeds blew past the window and in through the open door. I marvelled at this haphazard approach to reproduction as doubtless thousands of seeds landed on the floor and sofa where … More Windblown Seeds
Following a trail of anonymous profile viewers on my LinkedIn profile this morning, I came across a marketing company, based in Leicester. On their website there is a page which talks about a concept they call ‘Orchestra Marketing’. This page got me thinking. What does this term mean and how does it apply across marketing … More The Synergy of the Symphony
LinkedIn can seem like an exclusive club at first, and trying to connect with the influential ones, a nightmare. But, stick with it because if your brand stands out, and your contacts recommend you; your brand will sell itself! I have been on LinkedIn for about 18 months, at first I used it to try … More Connect
They say life is what happens when you’re making other plans. I have found that some of the of most significant events in my life have often happened in the most surprising of ways. Volunteering to help a church put on an event one Summer took me just 12 miles away but led me to … More Make a Plan
Launching yourself as a Freelance Copywriter, getting the price right is critical. Most clients will negotiate on price so don’t go in too hard if you’re just setting up. Great reviews and endorsement from happy customers is worth far more than a few extra pounds in your pocket! Having recently set up, my ideal price … More Is the Price Right?
OK so it’s been a few days since I posted anything, and it’s seemed like nothing was happening but in the background I’ve been meeting an accountant, networking with potential clients and getting to know some busy writers who might have some crumbs I can have from their table…. Well my persistence has finally paid … More Kapow Goes Off With a Bang!
Having recently tuned into the Olympics, we’ve all been inspired by the amazing feats that the athletes have achieved. But I noticed, maybe more this year than ever before, that the interviews kept referring back to the slog. The daily grind, the hard, diligent, dogged determination that it takes to achieve your goal.The icy Winter … More The Cold before the Gold
I’ll be honest. I haven’t left my job and launched out in the Unknown, I have a mortgage to pay and a family to feed! So this is a side-venture a kind of toe dip in the dark to see if it’s warm enough to go all the way. But it’s scary! I know at … More Uncertainty
Growing up on the wrong side of the tracks, with a Home Counties plum in my mouth, a question I was often asked, complete with venom and spittle was “who do you think you are?!” In all honesty, this is a question I have asked myself a lot over the years, who am I? It’s … More Who Do You Think You Are?!